Chloé takes on an adventure of wild horses and beautiful French sunsets, as the iconic fashion house celebrates its 60th birthday.
Photography MICHAEL HEMY Text SUSANNE MADSEN / The Horse Rider’s Journal No.6
This year, Chloé celebrates its 60-year anniversary in fashion with Chloe.Attitudes, a solo exhibition at the Palais de Tokyo in Paris. To commemorate, the French fashion house has turned its gaze upon the horse – one of its strongest muses and a symbol of the wild and free-spirited Chloé woman, first imagined by founder Gaby Aghion in 1952. As part of an exclusive series of innovative digital contents created for the label’s diamond jubilee, filmmaker Kathryn Ferguson has shot a poetic tribute to Chloé’s spirit animal in the marshlands of the Camargue in Southern France. Titled Horses, the short film portrays the unbridled beauty of the Camargue breed, captured during the twilight hour under golden pink skies.
Seen at first from a horse perspective, the atmospheric film builds its rhythmical momentum from the first hoof splash in water to the gripping sight of wild horses galloping towards the viewer. The film sits beautifully within Chloé’s horse tradition: During Stella McCartney’s days as creative director, the iconic spring/summer 2001 collection made it a house motif with interpretations of George Stubbs’ famous Whistlejacket painting. Today, as you step into a Chloé boutique, a leaping horse brass door handle by artist Gill Parker is still the first thing to greet you, and this season, with creative director Clare Waight Keller at the reins, the horse is prancing around once more on pretty bracelets and graphic clutch bags. •
Watch ‘Horses’ at www.chloe.com/alphabet/horses