The Horse Rider's Journal

Kendall Jenner stars in new Longchamp campaign

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The supermodel comes face to face with a wild horse in her latest campaign – watch what happens here

TEXT Astrid Hiort VIDEO Longchamp

While posting pictures of her fashion outings, fabulous parties, friends and holiday trips, horses may occasionally sneak in once or twice on Kendall Jenner’s Instagram profile.

Now the model and an accomplished equestrian herself can be spotted in the latest campaign for Longchamp, where she comes face to face with the beautiful animal. The film is set at dawn with a horse galloping towards Montmartre through the Parisian streets and Jenner climbing the famous steps of Sacré Coeur until they finally meet at the top.

“When we were sitting in Montmartre, with the horses and the sunrise, I thought, ‘Is this really happening?’ It was amazing,” says Jenner, who is also Longchamp’s newly appointed brand ambassador.

Titled ‘The Encounter’, the campaign explores Longchamp’s 70 year old legacy of fashion and leather goods in a meeting with dynamic youth and an appetite for new adventures.

“It is very important for us to look forward,” notes Sophie Delafontaine, the brand’s artistic director. “Our aim is to show that Longchamp is about dynamism, individuality, creativity, authenticity – values we share with Kendall and the generation of millennials she connects with.”

 

Watch Longchamp’s new campaign ‘The Encounter’ below