The Horse Rider's Journal

Jennifer Lawrence fronts rodeo-influenced Dior campaign

DIOR_CRUISE19_AD CAMPAIGN_DP_2

Following a rodeo-themed fashion show, the Dior cruise campaign is here with even more horse power. 

TEXT Astrid Hiort IMAGES Dior

The New Look silhouette meets Mexican lady rider dresses in Dior’s new cruise 2019 campaign fronted by Oscar-winning actress Jennifer Lawrence. Shot by the Dutch photographer, Viviane Sassen, whose photographs often move between fashion and fine art, Lawrence is captured with a black steed in the shade of modernist architecture.

For the collection, Dior’s creative director Maria Grazia Chiuri looked to female rodeo equestrians from Mexico, known as escaramuzas. Back in May, Chiuri surprised the fashion crowd with real escaramuzas taking part in the show at the storied Chantilly racing course – dressed in voluminous, swishing Dior dresses, of course.

Lawrence is seen wearing the same silhouetted dress in one of the campaign images, and as the icing on the carrot cake Dior’s iconic Saddle bag takes centre stage.

Scroll through the campaign images and watch the best moments from the Dior Cruise 2019 show below

DIOR_CRUISE19_AD CAMPAIGN_DP_3

DIOR_CRUISE19_AD CAMPAIGN_DP_4

DIOR_CRUISE19_AD CAMPAIGN_DP_5