French actress Léa Seydoux stars in horsepower-fuelled campaign for the brand, shot by Patrick Demarchelier.
Text Susanne Madsen Photography Patrick Demarchelier for Louis Vuitton
Put it down to zeitgeist or a happy coincidence, but fashion has a funny way of picking up on similar points of reference at the same time. If you’ve seen the SS16 issue of The Horse Rider’s Journal, you’ll know that we went on a pilgrimage to Mexico to visit the Cuadra San Cristóbal, a very prominent piece of architecture by the celebrated Mexican architect Luis Barragan, who built a modernist haven for horses and riders between monumental pink and magenta walls.
The colourful equestrian property also forms the backdrop for Louis Vuitton’s newly unveiled SS16 travel campaign, shot by the legendary Patrick Demarchelier. French actress Léa Seydoux – who won the Palme d’Or for her turn in Blue is the Warmest Colour – stars alongside a strapping bay in her debut for the brand, ahead of her appearance at Cannes next month with Xavier Dolan’s It’s Only the End of the World. Styled by the acclaimed Marie-Amélie Sauvé, Seydoux wears pieces from the pre-fall collection, holding hyper-chic City Steamer and Capucines bags. Campaign magic.
Read our feature on the story behind the Cuadra San Cristóbal in our SS16 issue, on stands now.