One hundred and sixty-five years after it first started carting out barrels of beer, the international brewery giant Carlsberg still has a stable of beautiful and very rare Jutland horses that walk the streets of the Danish capital of Copenhagen every day.
Text PETER BENNETT Photography KAMILLA BRYNDUM / The Horse Rider’s Journal No.4
At a time when multinational companies are preoccupied with focusing on their core business and trying to keep the financial crisis at bay, it’s a heartwarming surprise to see an iconic brewery brand going to such lengths to hold on to what has proved its most faithful business partner from day one: its horses.
In addition to the 41,000 humans they employ, there are also seven beautiful horses on the staff of the Carlsberg Group. They live at Carlsberg’s newly renovated stables and three grass pastures, located at the historic site where JC Jacobsen founded the famous brewery in 1847 just outside the old walls of Copenhagen in Valby.
Back then Carlsberg relied on the 300-plus horses it kept in its stables to distribute its beer across Denmark. It used a mixture of breeds: Frederiksborgers, the Danish national breed, a crossbreed of Jutland and Belgian horses, and other light and heavy breeds. But that changed in the late 1920s. Slowly but surely a forward-thinking stable master introduced more than 200 Jutlands, an ancient Danish breed. And from that time on it became Denmark’s number-one brewery horse.
The decision to introduce pure-bred Jutlands to the Carlsberg stables was initiated by a handful of Jutland horse breeders who worried about the breed’s future as the use of motorised transport became increasingly widespread, making working horses superfluous on roads and farms alike. In the 1930s, there were 160 horses in use at Carlsberg, and by the mid- 1970s there were just 35 horses remaining in the stables in Valby. Since then the Jutland horse has come close to extinction. So Carlsberg’s stubborn persistence in safeguarding their Jutland horses from cutbacks and rationalisation has made an invaluable contribution to the Danish Jutland Horse Association’s efforts to save the breed, whose current population barely reaches the 1,000 mark.
The Jutland horse is a powerful and extremely strong coldblood horse whose ancestry can be traced back to the Middle Ages, when it was used as a warhorse. It was originally on the small side, but in around 1850 breeders began to move towards the heavy draught horse that we know today. This among other things meant using a Shire-Suffolk stallion in the breeding to bring more body and height to the breed.
According to the breeders’ association, the Jutland should be medium-sized and compact with a deep body and a broad chest. It should have a medium-sized, clean-cut head with sharply defined features, a well-raised, well-set neck and a short, strong back. It should also have energetic, regular movements when walking and trotting, and, last but not least, an alert and willing temperament. The most common colour is chestnut, often with a light-coloured forelock, mane and tail. Brown and black Jutland horses are rare. An adult Jutland weighs 700-1,000 kg.
Today, Carlsberg’s two mares and five geldings are trained to be brand ambassadors at festivals, fairs and special occasions for the company’s PR and marketing department. For example, it has become a tradition for the carriage horses to be out on the streets of Copenhagen on J-Day, the first Friday in November when the beer that has been brewed for the Christmas holiday goes on sale. The horses are of course, a point of connection for the public, and the stables are open every day except Monday from 10.00 to 16.30.
The latest arrival at Carlsberg’s stables is the magnificent gelding Ludvig. He was found on the small island of Rømø situated in the marshlands of West Denmark. The staff are always on the lookout for docile, kind horses with a strong sense of character who are willing to work and can keep their cool at all times – for instance, in heavy traffic or at crowded festivals. “Such horses are not easy to come by,” says Henning Stenager, manager of the Horse Stables and Beer Wagon House at the Carlsberg Brewery. “But when we find them, we take them in and give them a fun life with training, light carriage work and a lot of attention from visitors and tourists.”
Although they represent a link to the old way of doing things, Carlsberg’s seven beautiful brewery horses haven’t entirely escaped modern business methods, and their effect on Carlsberg’s image and PR value have been carefully scrutinised, analysed and assessed by the brand’s advertising department. “Our horses aren’t just the jewel in Carlsberg’s crown,” says Stenager. “They actually represent a measureable value for Carlsberg, with a marketing value calculated at over €200,000 per year. So as long as that value exceeds the costs of running the stables, the destiny of the Carlsberg horses is quite safe.” •
Visit the Jutland horses at the Carlsberg Brewery Horse Stables and Beer Wagon House, where you can meet the seven Jutland Horses and the staff that look after them. For more information on opening hours, contact Carlsberg Visitors Centre, (+45) 3327 1282, visitors@carlsberg.dk.
[…] Reference: The Horse Rider’s Journal […]
new cialis
cialis 5 mg
Title
[…]please take a look at the internet sites we stick to, like this one particular, because it represents our picks in the web[…]
Title
[…]Every as soon as in a while we choose blogs that we read. Listed below would be the latest websites that we decide on […]
Title
[…]we came across a cool site that you simply might appreciate. Take a look in the event you want[…]
20 cialis
new cialis
Title
[…]although web-sites we backlink to below are considerably not associated to ours, we feel they’re in fact worth a go through, so have a look[…]
5 mg cialis
cialis to buy
cialis to buy
20 cialis
real money casino games
real casino online
Title
[…]very handful of web sites that come about to be comprehensive below, from our point of view are undoubtedly nicely really worth checking out[…]
golden nugget online casino
free slots
casino gambling
casino real money
Google
Very couple of internet websites that come about to be detailed beneath, from our point of view are undoubtedly properly worth checking out.
slot machine games
online casino usa real money
sildenafil price
viagra buy
Electrician SEO
[…]one of our visitors just lately advised the following website[…]
cheap generic viagra
female viagra
free download for pc windows
[…]we like to honor many other web web-sites around the web, even though they arent linked to us, by linking to them. Underneath are some webpages really worth checking out[…]
full apps download
[…]although internet websites we backlink to below are considerably not related to ours, we feel they are actually really worth a go by way of, so possess a look[…]
Google
Just beneath, are various entirely not associated sites to ours, even so, they may be surely really worth going over.
Escort amsterdam
[…]that may be the finish of this post. Here you will uncover some web pages that we consider you will value, just click the hyperlinks over[…]
brand viagra
WALCOME
generic viagra 100mg
viagra cheap
Health Coaches
[…]although websites we backlink to below are considerably not associated to ours, we feel they are essentially really worth a go by, so possess a look[…]
best online pharmacy for viagra
WALCOME
Title
[…]please visit the websites we comply with, like this 1, because it represents our picks from the web[…]
anvelope chisinau
[…]just beneath, are quite a few totally not related websites to ours, on the other hand, they may be surely worth going over[…]
options trading
[…]just beneath, are various absolutely not associated websites to ours, however, they’re surely worth going over[…]
Online Impacts
[…]we like to honor numerous other internet internet sites on the web, even if they arent linked to us, by linking to them. Under are some webpages worth checking out[…]
viagra pills for sale
WALCOME
Laptop support
[…]below you will uncover the link to some websites that we feel you must visit[…]
Title
[…]here are some hyperlinks to internet sites that we link to due to the fact we assume they are worth visiting[…]
cialis generic
cialis generic date
Title
[…]please check out the sites we follow, which includes this one particular, because it represents our picks from the web[…]
affiliate link
[…]the time to study or check out the content or web pages we have linked to below the[…]
news website rankings
[…]we came across a cool web page that you may well enjoy. Take a look in case you want[…]
empire state building 86th floor
[…]the time to study or stop by the subject material or internet sites we’ve linked to beneath the[…]
Belgian Malinois Puppies For Sale
[…]please visit the websites we comply with, including this one particular, because it represents our picks in the web[…]
Brass Knuckles Vape
[…]very few internet websites that occur to be in depth below, from our point of view are undoubtedly properly really worth checking out[…]
Dank Vapes
[…]Here are a number of the web sites we advocate for our visitors[…]
Teacup Puppies
[…]Here are some of the web-sites we recommend for our visitors[…]
when to buy viagra
WALCOME
Escort amsterdam
[…]Every after in a though we select blogs that we study. Listed beneath would be the most recent sites that we opt for […]
Computerreparatur
[…]very handful of internet sites that happen to become in depth beneath, from our point of view are undoubtedly very well worth checking out[…]
Employee Benefits Chicago
[…]Sites of interest we have a link to[…]
travel
[…]Sites of interest we have a link to[…]
viagra alternative
WALCOME
Corporate Speaker
[…]very handful of web sites that occur to be detailed beneath, from our point of view are undoubtedly effectively worth checking out[…]
generic viagra professional sildenafil 100mg
Carlsberg’s brewery horses – The Horse Rider's Journal
buy viagra pills
WALCOME
tadalafil generique
generic cialis at walmart
loose yoga tops
[…]Here is a great Weblog You might Discover Interesting that we Encourage You[…]
viagra prescription
WALCOME
TAXI
[…]The details talked about in the write-up are a number of the most beneficial offered […]
Buy counterfeit money
[…]here are some hyperlinks to web sites that we link to because we consider they’re really worth visiting[…]
سکس کون گنده
[…]Wonderful story, reckoned we could combine a number of unrelated data, nonetheless seriously worth taking a appear, whoa did one particular master about Mid East has got far more problerms as well […]
https://sharadadvertising.com/
[…]check beneath, are some totally unrelated internet sites to ours, even so, they’re most trustworthy sources that we use[…]
casino online real money
online casino usa
bondage sex toys
[…]Wonderful story, reckoned we could combine a couple of unrelated information, nonetheless genuinely really worth taking a look, whoa did one master about Mid East has got a lot more problerms also […]
Beagle puppies for adoption
[…]Here is an excellent Blog You may Obtain Interesting that we Encourage You[…]
quality undetectable counterfeit
[…]very few internet websites that happen to become in depth below, from our point of view are undoubtedly very well really worth checking out[…]
fishscale cocaine
[…]please pay a visit to the web pages we follow, like this a single, as it represents our picks in the web[…]
undetectable counterfeit money for sale
[…]we came across a cool website that you just could delight in. Take a search should you want[…]
slot games
play online casino real money
buy viagra online without a perscription
WALCOME
https://mymvrc.org
Carlsberg’s brewery horses – The Horse Rider's Journal
اغاني
[…]here are some links to web pages that we link to because we assume they may be really worth visiting[…]
canadian pharmacy buy viagra
WALCOME
sildenafil generic
Carlsberg’s brewery horses – The Horse Rider's Journal
Venice photography
[…]Here are some of the sites we suggest for our visitors[…]
STUDY IN CANADA FOR INDIAN STUDENTS
[…]please check out the web-sites we follow, which includes this one, as it represents our picks from the web[…]
how to buy viagra online without getting ripped off
WALCOME
free app for windows 8 download
[…]very handful of internet sites that take place to be detailed beneath, from our point of view are undoubtedly properly really worth checking out[…]
games for pc download
[…]Here is a great Weblog You might Locate Interesting that we Encourage You[…]
Group health insurance plans
[…]The facts mentioned within the post are a number of the very best offered […]
Employee benefits
[…]we prefer to honor lots of other net web-sites around the web, even if they arent linked to us, by linking to them. Below are some webpages really worth checking out[…]
Employee health insurance plans
[…]Here is a superb Blog You might Locate Intriguing that we Encourage You[…]
health insurance broker
[…]check below, are some entirely unrelated web sites to ours, nonetheless, they’re most trustworthy sources that we use[…]
Employee benefits
[…]please take a look at the websites we adhere to, like this one particular, as it represents our picks from the web[…]
Thai A Asia
[…]here are some hyperlinks to web pages that we link to because we feel they’re worth visiting[…]
physio hund
[…]just beneath, are many entirely not associated websites to ours, nevertheless, they’re surely really worth going over[…]
cannabis4homes.com
[…]although websites we backlink to beneath are considerably not related to ours, we feel they are essentially worth a go by way of, so possess a look[…]
hydroxychloroquine brand name
Carlsberg’s brewery horses – The Horse Rider's Journal
faberge eggs
[…]Wonderful story, reckoned we could combine some unrelated data, nonetheless seriously really worth taking a appear, whoa did a single study about Mid East has got extra problerms as well […]
London’s heart of music
[…]here are some hyperlinks to web pages that we link to since we feel they may be really worth visiting[…]
gamdom
[…]we came across a cool web site which you may enjoy. Take a appear in the event you want[…]
gel polish kit
[…]here are some links to web pages that we link to for the reason that we believe they may be worth visiting[…]
bitsler
[…]Wonderful story, reckoned we could combine a handful of unrelated data, nonetheless genuinely really worth taking a look, whoa did a single study about Mid East has got more problerms at the same time […]
Шины в Кишиневе
[…]always a large fan of linking to bloggers that I really like but really don’t get a good deal of link enjoy from[…]
stake.com
[…]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless seriously really worth taking a look, whoa did one particular master about Mid East has got additional problerms as well […]
wolfbet
[…]check beneath, are some completely unrelated internet websites to ours, even so, they are most trustworthy sources that we use[…]
Prof. Eucharia Kenya
[…]Every once in a though we pick out blogs that we read. Listed below would be the most current websites that we opt for […]
job
[…]although web sites we backlink to below are considerably not related to ours, we really feel they’re actually really worth a go by way of, so have a look[…]
Working Capital
[…]please take a look at the web pages we follow, including this a single, as it represents our picks in the web[…]
Visa
[…]here are some links to sites that we link to due to the fact we think they are really worth visiting[…]
best place to buy cialis online
pharmacy cialis cadupi
cialis generic
cialis professional
start your own internet marketing business
[…]usually posts some really interesting stuff like this. If you are new to this site[…]
realistic male stroker
[…]here are some hyperlinks to sites that we link to since we feel they are really worth visiting[…]
viagra cheap
WALCOME
Denver SEO services
[…]The facts mentioned inside the report are some of the most beneficial offered […]
colorado springs seo
[…]we came across a cool website that you just could possibly love. Take a appear in the event you want[…]
اغانى شعبى
[…]very couple of internet websites that come about to be comprehensive beneath, from our point of view are undoubtedly nicely really worth checking out[…]
webmaster
[…]the time to study or visit the subject material or web sites we’ve linked to below the[…]
viagra price
order viagra online
IT Recycling berkshire
[…]Here are a number of the web-sites we suggest for our visitors[…]
viagra sale
WALCOME
order viagra
cheap viagra
buy cialis online
WALCOME
apex legends hile satın al
[…]Wonderful story, reckoned we could combine some unrelated information, nevertheless seriously worth taking a search, whoa did a single study about Mid East has got far more problerms at the same time […]
Plastic Surgery in Turkey
[…]one of our visitors lately advised the following website[…]
pubg mobil hile satın al
[…]check below, are some entirely unrelated web sites to ours, having said that, they’re most trustworthy sources that we use[…]
exchange crypto
[…]we prefer to honor quite a few other web internet sites on the net, even if they arent linked to us, by linking to them. Beneath are some webpages worth checking out[…]
Savannah Kittens For Sale Near Me
[…]Sites of interest we have a link to[…]
Australian Shepherd
[…]we prefer to honor many other internet sites on the internet, even if they arent linked to us, by linking to them. Under are some webpages worth checking out[…]
tabby kittens for sale near me
[…]here are some hyperlinks to sites that we link to for the reason that we feel they may be worth visiting[…]
Puppies for adoption near me
[…]check below, are some absolutely unrelated sites to ours, nonetheless, they may be most trustworthy sources that we use[…]
FAKE MONEY FOR SALE ONLINE.
[…]usually posts some really interesting stuff like this. If you are new to this site[…]
sexual health
[…]please check out the internet sites we comply with, which includes this one, because it represents our picks in the web[…]
vibrating bullet massager
[…]we came across a cool web-site that you just may well appreciate. Take a look for those who want[…]
online viagra
viagra cost
dinh cu canada
[…]Wonderful story, reckoned we could combine a few unrelated information, nevertheless actually really worth taking a look, whoa did one find out about Mid East has got additional problerms as well […]
where to buy viagra
viagra prescription
bodrum rodos feribot
[…]below you will obtain the link to some websites that we assume it is best to visit[…]
en uygun uçak bileti
[…]Here are a number of the websites we advise for our visitors[…]
tiec tu chon
[…]usually posts some very intriguing stuff like this. If you are new to this site[…]
بهترین سایت بازی انفجار
[…]we prefer to honor lots of other internet web sites around the web, even if they arent linked to us, by linking to them. Underneath are some webpages worth checking out[…]
hat macca tay nguyen
[…]Sites of interest we’ve a link to[…]
hat macca lam dong
[…]that could be the finish of this post. Here you will obtain some sites that we feel you will value, just click the links over[…]
emma-shop
[…]Here are some of the internet sites we recommend for our visitors[…]
vibrator
[…]check below, are some absolutely unrelated web-sites to ours, nonetheless, they’re most trustworthy sources that we use[…]
belize viagra
viagra 100mg instructions
http://cialistodo.com/
Carlsberg’s brewery horses – The Horse Rider's Journal